Clean-label demand in sports nutrition
Sports nutrition consumers increasingly scrutinise ingredient lists, favouring natural, recognisable inputs over synthetic additives. Phycocyanin, the blue pigment from spirulina, offers a clean-label colour option for powders, ready-to-drink formats and recovery products.
Formulation considerations
Phycocyanin is heat- and pH-sensitive, making it well suited to cold-processed drinks, powders and gels rather than high-temperature formats. Documented purity ratio and consistent pigment concentration support predictable colour and quality batch to batch.
The functional and clean-label angle
Beyond colour, phycocyanin's studied antioxidant properties align with the recovery and wellness positioning of many sports products. Used within documented formulation and regulatory limits, it supports both appearance and brand story.
Forward-looking note: SPIRUVA is in a pre-launch phase, with commercial production scheduled for July 2027. Market figures reflect published industry trends and are directional, not guarantees.
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About the Author
Spiruva Research Team
Industry Intelligence Desk
Spiruva's editorial team includes co-founders and industry researchers covering the global phycocyanin and spirulina markets. We publish data-driven articles that help B2B buyers make better procurement decisions.