Premiumisation in pet care
The humanisation of pets continues to drive demand for premium, functional and clean-label products. Owners increasingly seek recognisable natural ingredients and functional benefits in food, treats and supplements.
Where phycocyanin fits
Phycocyanin sits at the intersection of natural colour and studied functional properties, fitting the premium, clean-label segment rather than commodity formats. Adoption depends on grade consistency and documentation that lets brands make reliable claims.
The planning implication
Brands planning functional pet launches benefit from securing grade consistency and documentation early. Forward-looking note: SPIRUVA is in a pre-launch phase, with commercial production scheduled for July 2027. Market figures reflect published industry trends and are directional, not guarantees.
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About the Author
Spiruva Research Team
Industry Intelligence Desk
Spiruva's editorial team includes co-founders and industry researchers covering the global phycocyanin and spirulina markets. We publish data-driven articles that help B2B buyers make better procurement decisions.